Bringing Calm to the Chaos of Skincare  One Natural Product at a Time

When I was approached to build the brand for Serenity Breeze Co, I knew it had to evoke more than just clean skincare, it needed to visually embody peace, purity, and purpose.

🧠 The Strategy

The concept was rooted in creating a sense of tranquility and trust. The brand’s core pillars natural ingredients, small-batch craftsmanship, and intentional self-care inspired every decision from color palette to typography. We weren’t just branding a product line we were curating a sensory experience for customers who care about what goes on their skin.

🎨 The Visual Identity

• Logo Design: I designed a soft, minimalist logo that feels organic and airy mirroring the ingredients inside each product. The typography is elegant but approachable, with subtle curves that bring a human touch.

• Color Palette: Inspired by nature, I used soothing earth tones like eucalyptus green, sand beige, and warm whites. These colors help convey calmness and purity while maintaining a boutique feel.

• Typography: A mix of clean sans-serifs and gentle serif accents keeps the brand feeling modern yet nurturing perfect for a skincare line that values transparency.

• Packaging Direction: I developed label systems that spotlight key ingredients like shea butter, Brazilian yellow clay, and frankincense so customers know exactly what they’re getting at first glance.

📷 Brand Photography + Web Aesthetic

I helped guide the visual tone across product photography and website assets focusing on soft light, clean compositions, and a spa-like mood. On the web, we kept things minimal with plenty of whitespace, high-res textures, and a flow that’s easy to navigate for mobile shoppers.

🛍️ The Outcome

The result is a handcrafted brand that feels fresh, honest, and rooted in well-being. From cold-processed soaps to whipped body butters and gift-ready hampers, Serenity Breeze Co now stands out as a go-to for conscious shoppers who crave skin care with soul.