Project Description
In this portfolio project, I present a captivating motion ad redesign for 365 Whole Foods Sparkling Lemon Water, incorporating a refreshing summer vibe and a touch of retro style. The goal was to create a visually appealing and engaging advertisement that showcased the redesigned can, featuring spinning animation and water droplet details, all while evoking a sense of nostalgia and highlighting the product’s refreshing qualities.
Concept Development:
Based on the project goals, I developed a concept that combined the elements of motion, summer vibes, and retro aesthetics. The concept aimed to capture the attention of the target audience, conveying the refreshing nature of the product and creating a sense of nostalgia with a modern twist.
Redesigned Can:
To align with the retro-inspired theme, I redesigned the can for 365 Whole Foods Sparkling Lemon Water. The can featured a retro-inspired design with vibrant colors, geometric patterns, and playful typography. Water droplet details were added to emphasize the refreshing aspect of the product and evoke a stronger sense of summer.
Motion Design and Animation:
Utilizing motion design techniques, I created a dynamic and visually engaging ad showcasing the redesigned can. The motion ad featured the can spinning smoothly, revealing different angles of the retro design, while water droplets glistened and cascaded down the can’s surface, adding a refreshing and summery feel. The animation was carefully timed to create a sense of anticipation and captivate the viewer’s attention.
Summer-themed Visuals:
To enhance the summer and refreshing vibes, I incorporated additional visual elements associated with the season. This included vibrant backgrounds with sunny skies, lush greenery, and sparkling water droplets. These visuals complemented the can’s design and further emphasized the product’s connection to summer and its invigorating nature.
Music and Sound Design:
To enhance the overall viewer experience, I carefully selected a fitting soundtrack that conveyed the energy and mood of the ad. Additionally, I incorporated subtle sound effects, such as the sound of spinning and water droplets, to create an immersive audiovisual experience.
By undertaking this project, I showcase my skills in motion design, animation, and branding integration, while effectively conveying the refreshing and summer-oriented qualities of 365 Whole Foods Sparkling Lemon Water in a visually captivating and engaging manner.
Contents Page: The contents page follows a structured layout, with sections represented by minimalistic icons and brief titles. The use of green accents creates a consistent visual identity, setting the tone for the readers to explore the couple’s remarkable financial journey further.
Financial Triumphs: The main feature section focuses on Matt and Sheena’s financial triumphs and accomplishments. Utilizing a combination of well-curated images and clean typography, the spread showcases their most significant milestones. The effective use of negative space directs attention to the accompanying text, which outlines key details of their achievements.
Charting Unprecedented Income: This section emphasizes the couple’s record-breaking income status. An eye-catching chart or graph, rendered in the brand green color, visually highlights their income growth over the years. Minimalist icons complement the data, making complex financial statistics more accessible to readers.
Achieving Unparalleled Success: In this segment, the spread presents engaging anecdotes and testimonials from clients who have experienced significant financial success under the guidance of Matt and Sheena Sapaula. The minimalist layout with strategically placed negative space keeps the focus on the clients’ heartfelt expressions of gratitude.